About

Uproot delivers analysis and hopefully some fresh perspective on the world of business in general. Whether you’re an investor, entrepreneur, or employee, we’re all in this together.

Who is behind Uproot

Uproot is an initiative from Bob Rietveld (👋) and the content here reflect my own personal views. Have and questions or want to get in touch, feel free to do so.

What to expect

Newsletter Every two weeks, you’ll receive Uproot newest piece in your inbox, for free. Update on the latest papers, news and thoughts on customer analytics, marketing science and how Ai is influencing these topics.

Papers Science (marketing) has a lot to offer, somehow business professionals don't seem to value how science can help solve business problems. I’ll share my favourite papers and try to explain how to use these insights in business.

Data Collection of open source data sets can help to illustrate some of the concepts, especially around unit economics.